The Manufacturing Report

How One Man Brought the Western Shirt Back to America

Episode Summary

AAM President Scott Paul spent 15 years hunting for a Western shirt actually Made in America. He never found one — because almost nobody was making them. Carter Baldwin was on the same hunt, going back to his college days in ’90s Austin, and eventually decided to make the shirt himself. Brazos Fine Shirts is the result: 100% cotton, mother-of-pearl snap, made in the Los Angeles Garment District — and it took roughly six years, a career’s worth of DTC marketing know-how, and one catastrophic run of 1,000 shirts with the snaps pressed on backwards to get there. Carter walks Scott through why a Western shirt takes 24 hand-cut pieces and can’t be automated, how NAFTA hollowed out El Paso’s garment district, and how Post Malone’s stylist found the brand a month after launch. 👉 Don’t forget to like, comment, and subscribe for more stories on U.S. trade policy, buying American, and protecting American jobs. And sign our petition to bring shipbuilding back to America! https://act.americanmanufacturing.org/ships Guest Resources Brazos Fine Shirts: https://brazosfineshirts.com Instagram: @brazosfineshirts AAM Resources & Links Sign up for our daily newsletter, Daily Digest: https://bit.ly/4iWbJga or our bi-weekly: https://bit.ly/4rXmh2Q Check out our Made In America Directory: https://bit.ly/4oUQRY7 You can also listen wherever you get podcasts Apple Podcasts - https://podcasts.apple.com/us/podcast/the-manufacturing-report/id1213359909 Spotify - https://open.spotify.com/show/3jAoV4AHejHd36wSjSEPMs Socials X: @KeepItMadeInUSA Facebook: www.facebook.com/americanmanufacturing Instagram: www.instagram.com/americanmanufacturing