The Manufacturing Report

How the 2007 Economic Crisis Led to Success for the Vermont Flannel Company

Episode Summary

In the early 1990s, T-shirt salesman Mark Baker sent a sample of his flannel designs to retailers like J.C. Penney and Sears, who promptly cribbed them and made them overseas. But despite the odds, Baker and the Vermont Flannel Company stayed committed to Made in America, and things really took off in 2007 — when the economic crisis hit. In this episode, Baker shares why Made in America is the secret to his company's success.

Episode Notes

In the early 1990s, T-shirt salesman Mark Baker sent a sample of his flannel designs to retailers like J.C. Penney and Sears, who promptly cribbed them and made them overseas. But despite the odds, Baker and the Vermont Flannel Company stayed committed to Made in America, and things really took off in 2007 — when the economic crisis hit. In this episode, Baker shares why Made in America is the secret to his company's success.