When Oxford Pennant Co-Founder Dave Horesh last joined The Manufacturing Report in March 2020, the world had just turned upside down, and pandemic pressures were threatening to close small businesses nationwide. And yet, 2020 was the wool felt pennant maker’s most successful ever. The key to their success? Tapping into the conversation. Here’s how they did it. Listen to Horesh's March 2020 interview: https://soundcloud.com/keep-it-made-in-america/oxford-pennant Photo courtesy of Oxford Pennant