The Manufacturing Report

When the Pandemic Shuts Churches and Stores, American Hats Connects With Customers Virtually

Episode Summary

In 2016, the Rev. Georgiette Morgan-Thomas rescued the historic S&S hat factory in Philadelphia after a long career in social work. Earlier this year, we shared what brought the reverend to make this dramatic career switch and her plans for the factory, which she renamed American Hats LLC. Today, Rev. Morgan-Thomas reveals how she’s tackling the dramatic reduction in her brand’s wholesale business and storefront traffic during the pandemic by appealing directly to her passionate customer base. Find out what brought Rev. Morgan-Thomas to buy a hat factory in 2016: Photo courtesy of American Hats LLC